HELLO, CLIENT NAME!
Welcome to your
Sela Vie Style Guide.
The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.
Why does this initial overview matter, and how should you process what it contains?
The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.
Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.
Target Audience Description
It all begins with an idea.
Maybe you want to launch a business.
It all begins with an idea.
MESSAGING EMPHASIS
Adjective
Adjective
Adjective
Adjective
Adjective
Adjective
TAGLINE
Take a minute to write an introduction that is short, sweet, and to the point.
Moodboard
FONTS
Header 1
Header 2
Header 3
Body copy
Font name goes here
Font name goes here
Font name goes here
Font name goes here
COLORS
#
#
#
#
#
BRAND CONCEPT
PRIMARY WORDMARK LOGO
SUBMARK
WE HOPE YOU ENJOYED YOUR STYLE GUIDE
Here are your next steps!
As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.